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8 FPGA and CPLD Solutions Resource Catalog 2010
IN THE AGE OF the flat panel
display, top TV manufacturers have
to be extremely innovative. They not
only have to figure out what advanced
feature set they’ll include in their next
line of TVs, they must differentiate
their TVs from a growing number of
competitors, then get those TVs to
market quickly. The most innovative
OEMs have figured out that the secret
to staying on top and keeping their
edge in the TV market is to use low-
cost Xilinx
®
Spartan
®
FPGAs instead
of ASSPs. In January, Xilinx in partnership
with distributor Tokyo Electron Device
Ltd. (TED) will make the Spartan FPGA
advantage even more clear with the
release of its Spartan-6 FPGA
Consumer Video Kit.
A few years ago, OEMs dealt with
these design and market challenges by
using one ASSP-based chip set across
multiple product lines. By creating
various software features that leverage
these chips’ internal processors, they
could quickly, though not too resound-
ingly, distinguish one TV’s feature set
from the others in their product line.
Unfortunately, a slew of competitors
followed suit and began using the
same ASSP chip sets. This limited
differentiation, forced the big OEMs to
drop price points, which significantly
deteriorated profit margins.
By switching to Spartan FPGAs,
OEMs can quickly enhance and opti-
mize the full hardware functionality
(as well as software and algorithms) of
each product and integrate the func-
tions of multiple chips into a single
FPGA—eliminating the restrictions
of an ASSP-based solution that only
allows for limited modifications. This
transition from a multichip ASSP-
based system to a single-chip FPGA-
based system saves power, space,
cooling and improves overall system
performance, while reducing overall
bill of materials cost, and, above all,
enabling end-product differentiation.
What’s more, the Spartan series’
proven reliability and reprogrammabil-
ity has helped OEMs drastically reduce
defect rates and increase margins as
well as consumer satisfaction, garner-
ing their Spartan FPGA-based flat
panel displays critical acclaim from
editors and customers alike.
To build on this success in the
consumer TV market and help OEMs
and their suppliers leverage the inte-
grated 3.125Gbps serial transceivers
and other advanced features of Xilinx’s
new Spartan-6 family, in January Xilinx
will announce the availability of the
Spartan-6 FPGA Consumer Video Kit.
This easy-to-use and expandable
kit will include a baseboard along with
several FMC daughter cards, integrat-
ing soft IP logic blocks from Xilinx and
its partner TED to support emerging
and de facto high-speed display inter-
faces, including DisplayPort, V-by-One,
high-speed LVDS and HDMI. The kit
will streamline customer algorithm de-
velopment on Spartan-6 based systems
and give designers a jump on bringing
differentiated products to the market
quickly.
To learn more about the Spartan
FPGA advantage, visit the Consumer
Page at www.xilinx.com/consumer.
(+=,9;0:,4,5;
By Patrick Dorsey
Spartan-6 FPGAs —The Crystal Clear
Advantage in Flat Panel TVs
About the Author: Patrick Dorsey is the Sr. Director Product Management at Xilinx Inc. (San Jose, Calif.).
Contact him at [email protected]
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Display Interface Bandwidth Requirements
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in Spartan-6
With integrated 3.125Gbps serial transceivers, the Spartan-6 family is ideally suited to
support increasing line rate and bandwidth requirements of emerging TV standards.
© Copyright 2009 Xilinx, Inc. Xilinx, the Xilinx logo, Virtex, Spartan, ISE, and other designated brands included herein are trademarks of Xilinx in the United States
and other countries. All other trademarks are the property of their respective owners.
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